Our Full Circle Promise

Diagram explaining that a typical product lifecycle is linear, going from production to use to throwing things "away" while our product lifecycle is cyclical, starting with production and ending with Citrus reclaiming used products to be regenerated, recycled, or reused.

At Citrus Wellness Co., we believe that businesses should be held responsible for the stuff they make. Holding ourselves to these high standards, we strive to use ethically sourced materials and sustainable manufacturing processes that create high-quality, long-lasting products. Then, when products reach their "end of life," we buy them back to regenerate or repurpose the parts, minimizing waste as much as possible. On each product page, you can learn more about the lifecycles of our products, the materials we use, and how we bring our Full Circle Promise to life.

The principles of Our Full Circle Promise

  • Thoughtful Design, Built to Last

    We craft each item to stand the test of time, minimizing waste and maximizing effectiveness.

  • Plan From Day One

    We consider every stage of a product’s journey before it even reaches your hands. From sourcing responsibly to planning the product’s next life, each decision is made with sustainability in mind.

  • No Such Thing as “Away”

    We refuse to accept the notion of throwing things “away.” Instead, we explore how every component can be reused, repurposed, or regenerated—keeping valuable resources in circulation and out of landfills.

  • Shared Responsibility, Zero Burden on You

    We take responsibility for our products throughout their life cycle. You won’t have to decipher complex disposal or recycling processes; we provide clear, simple instructions to guide you and take ownership for the end of life of our products.

  • Next Best Use for Every Part

    From day one, we design each product to be easily disassembled, so that every piece can embark on its next life—be it recycling, upcycling, or returning nutrients back to the earth.

  • Sustainable by Design

    Our approach aligns with circular economy principles, and we are continuously improving how we reuse, repair, and regenerate resources. We are not satisfied with "net zero" – we are aiming for "net positive".